Ad Effectiveness Research
Instreamatic AI-generated Ads increased key brand metrics of both generic and contextual creatives for a major consumer electronics brands
AI-generated audio ads drive 10%+ higher performance
A research by Instreamatic and dentsu demonstrated that AI-generated audio ads improved key brand metrics in a campaign promoting a line of laptops for a major electronics brand.
Generic ads increased brand favorability by 9 percentage points. Personalized ads took it a step further, increasing brand favorability by 22 percentage points.
Research Background
Both generic and personalized AI-generated ads were delivered into a streaming audio listening environment. That same audience was recontacted and surveyed 48 hours later to measure key brand metrics.
Results were compared to a surveyed, look-a-like control audience who did not receive the ad to provide insight on the impact of a campaign at scale.
Generic Ads created by Instreamatic AI increased brand metrics by 3 to 9 PPT
Purchase Intent
Brand Favorability
Personalized AI-generated ads outperformed generic ones by 12-22 PPT
Brand Awareness
Brand Favorability
Purchase Intent
Instreamatic AI-generated ads elevated brand metrics for all audiences. Generic creatives increased metrics by 3-9 ppt, while personalized ones surpassed with a remarkable 22 ppt in some cases.
Together with Instreamatic, dentsu and the major electronics brand were able to launch a high-performing, personalized audio ad campaign, significantly reducing production time and costs.
The study was conducted by Veritonic.
Instreamatic’s AI-powered Ads are reshaping the advertising landscape. Our platform empowers brands to achieve both increased ad performance and reduced costs while automatically generating thousands of generic and contextual ads.
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