Infiniti Cars Case Study: people who declined a test-drive engaged in a second dialogue which offered a landing page with car pictures
of total listeners engaged in a voice dialogue with the brand
of that audience also engaged in a second conversation
of listeners who declined initial offer changed their mind after the second dialogue
10 for 1
Dialogue ads can deliver 10% of digital revenue while utilizing 1% of inventory
600% higher ad rate over typical audio ads
4 out of 10 reacted to dialogue ads via voice commands
- Super user friendly and Interactive ad unit.
- Respect listener’s time and only share ad details to those indicating interest.
- No fraud and accidental engagement.
- No clutter. No other ads or content served or consumed.
- 100% Share of Voice.
- Consistent with media consumption trends.
“Voice dialogue marketing is the biggest breakthrough in advertising in the last two centuries. Voice-enabled dialogue ads allow users to speak with ads, literally having an emotional conversation with the brand.
People are more likely to remember and respond to what has been verbally stated than just seen or heard. Voice dialogue marketing does just that—it represents a dialogue, not a monologue with the audience.”
Stas Tushinskiy, CEO Instreamatic.ai
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