Personalization: Start Small and Scale for Big Results
Personalization isn’t just a buzzword—it’s a MUST in today’s digital landscape. Consumers increasingly expect ads that speak directly to their needs and interests. However, while most marketers understand the importance of personalizing ads, the prospect of creating them at scale can often feel intimidating and overwhelming.
The Importance of Personalization: Where to Start?
Everyone knows that personalized ads can drive higher engagement, better conversion rates, and ultimately, a higher ROAS.
In fact, 88% of U.S. marketers reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
However, when you’re faced with the challenge of producing a high volume of personalized creatives, it’s easy to feel lost. The key is to start small. You don’t have to overhaul your entire strategy overnight; instead, focus on making incremental improvements that can still deliver impactful results.
Small Personalization Efforts, Big Impact
You might be surprised at how much difference small personalized touches can make. For instance, simply mentioning the city where a listener or viewer is located can significantly increase the ad’s relevance and effectiveness.
According to Instreamatic’s research with Intel and dentsu, incorporating localized elements into audio ads—such as mentioning the listener’s city—resulted in a noticeable uplift in engagement metrics. AI-driven contextual audio ads led to a 12 PPT increase in brand awareness and aт 18 PPT improvement in purchase intent compared to standard audio ads. Additionally, these ads saw a 22 PPT higher brand favorability, demonstrating the effectiveness of personalized and contextually aware advertising.
The Scaling Problem: How to Personalize at Scale?
While starting small is a good approach, the real challenge arises when you’re tasked with scaling personalization across hundreds or even thousands of creatives. The idea of manually tailoring each ad for different audience segments can seem daunting, if not impossible. This is where many marketers hit a roadblock.
Instreamatic specializes in helping brands optimize video and audio ads that not only meet the demands of today’s consumers but also do so at scale. Our platform leverages AI-driven ad optimization to create hyper-personalized ads that resonate with each individual listener or viewer. What sets Instreamatic apart is our ability to generate these personalized creatives quickly and efficiently, ensuring that your campaigns remain cost-effective and easy to manage.
With Instreamatic’s contextual audio and video ads you can automatically insert relevant contextual parameters—like the listener’s location, time of day, special offers and so much more—into the ad. This means you can deliver a highly personalized experience without the manual effort typically required for such a task.
Personalization Doesn’t Have to Be Intimidating
Personalized advertising is no longer just a “nice-to-have”; it’s essential for driving meaningful engagement and achieving higher ROI. While the idea of personalizing ads on a large scale can be intimidating, starting with small, manageable steps can ease you into the process.
When you’re ready to scale your efforts, Instreamatic offers the tools and technology to make personalized advertising both efficient and effective.
