Instreamatic, dentsu, and Intel Win ADExchanger 2024 Award

We’re proud to announce that Instreamatic, in collaboration with dentsu and Intel, has won the AdExchanger 2024 Award for Innovation in Audio Advertising!

This recognition highlights the effectiveness of our AI-driven platform in delivering personalized, contextually relevant audio ads that significantly improved key brand metrics for Intel’s campaign.

AI-Powered Campaign Success

The award-winning campaign focused on Intel’s Evo Edition laptops, where Instreamatic’s AI was used to create audio ads that adapted to each listener’s environment. This level of personalization not only enhanced engagement but also drove remarkable results.

A key aspect of the campaign was how we utilized real-time contextual elements—such as countdowns to Black Friday—within the ads, ensuring that each listener received a highly relevant and timely message. This personalized approach, combined with our AI-driven optimization, proved to be both cost-efficient and effective, delivering significant brand lifts across all metrics.

Read more about the campaign here!

We’re just getting started, and we look forward to continuing this journey of innovation with all our partners!