Experts Advise How to Drive Audio Ad Engagement in New Audacy Report

Did you know that personalizing audio ads by location can drive engagement? A new report from Audacy advises marketers to consider adding context such as “Hey Boston!” to help the ad’s message resonate with listeners.

With Instreamatic, you can modify an ad’s voiceover to include such context — like location, time of day, weather, or anything else. Our fully automated Contextual Ads solution can help boost engagement and ROAS today.