How Top Brands Are Personalizing Ads
Personalized video advertising is an innovative approach that brings storytelling to life by blending data, creativity and technology. By offering content that speaks directly to an individual viewer, brands can build deeper connections and drive engagement.
At Instreamatic, we’re firm believers in hyper-personalization through AI-driven ad optimization. This isn’t just the future of advertising—it’s happening now. Let’s explore how leading brands have leveraged personalized video campaigns and how you can apply these strategies to boost your ad performance.
Why Personalized Video Ads Work
👀 Captures Attention Immediately
Personalized content stands out from the flood of generic ads. When viewers see content that reflects their preferences, they’re more likely to stay engaged.
💰 Increases Conversion Rates
Studies show that personalized video can boost conversion rates by up to 20% compared to static ads. By delivering relevant, actionable content, brands can guide viewers down the funnel more effectively.
❤️ Boosts Engagement and Retention
Personalized video messages keep viewers watching longer and improve brand recall. A personalized message is not just watched; it’s remembered and acted on.
🙃 Enhances Customer Experience
Today’s consumers expect brands to understand their needs and preferences. Personalized video makes them feel valued, building trust and long-term loyalty.
Real-World Examples of Personalized Video in Action
- Cadbury: Personalized Video to Drive Gift Purchases
Best for: Boosting engagement and gift purchases
Industry: Consumer Goods
Cadbury used personalized video to make chocolate gifting more special and memorable. By integrating users’ Facebook profile photos and names, the campaign created highly customized experiences that felt personal and engaging.
This approach led to an impressive 65% click-through rate, proving that personalization can drive both emotional connection and conversion. - UGG: Personalized Holiday Campaign
Best for: Driving seasonal sales with emotional appeal
Industry: Fashion & Retail
UGG capitalized on the holiday season by launching a personalized video campaign that tapped into both nostalgia and humor. The campaign featured users’ photos with their partners, cleverly set to the holiday classic “All I Want for Christmas Is You”.
By blending personalization with a relatable and festive theme, UGG created a memorable ad experience that resonated with shoppers, reinforcing the brand’s desirability while driving holiday sales. - Barclays: Personalized Video for Customer Engagement
Best for: Strengthening customer relationships and promoting services
Industry: Banking & Finance
Barclays leveraged personalized video to build stronger connections with its clients by creating a tailored, one-on-one experience. Each video began with the viewer’s name, with a Barclays representative addressing them directly multiple times throughout the message.
The campaign showcased how Barclays’ loan services could help customers achieve major life goals, such as buying a car or a home. By blending personalization with practical financial solutions, Barclays successfully reinforced trust and engagement with its audience. - Delta: Personalized Travel Recap for Loyal Customers
Best for: Rewarding customer loyalty and encouraging social sharing
Industry: Travel & Aviation
Delta Airlines crafted a personalized video campaign for its frequent flyers, offering a unique year-in-review experience. Each video featured customized insights, such as total miles flown throughout the year, most-visited destinations, among others.
By providing travelers with a personalized summary of their journeys, Delta not only strengthened customer loyalty but also encouraged social sharing. Flyers were excited to showcase their travel stats with friends and family, helping the campaign gain organic traction and virality.
Achieve the Same (and Even Better) Results with Instreamatic
Want to replicate the success of these brands—or take it even further? Instreamatic is here to help.
Our AI-driven ad optimization platform enables brands to create hyper-personalized video and audio ads that drive deeper engagement, higher conversions, and stronger customer relationships. Whether you’re looking to personalize content at scale, optimize ad performance in real time, or deliver dynamic contextual ads, Instreamatic provides a fully managed, turnkey solution that makes it happen—fast.
With Instreamatic’s AI-powered technology, you can:
✅ Deliver truly personalized ad experiences that resonate with each viewer
✅ Optimize ad performance automatically to maximize ROI
✅ Scale hyper-personalization effortlessly across multiple channels, including CTV, social media, and audio platforms
The future of advertising is personalized, dynamic, and AI-driven—and Instreamatic is leading the way.
Ready to take your campaigns to the next level? Let’s make it happen.
