This valuable information helped the management team better understand their customers and their competitors, ultimately suggesting required product developments and alterations.
For instance, understanding that the majority of Android users compared the app negatively to Competitor 1, the team dived into the key topics and sentiments within this segment. What the team found out was that their users preferred Competitor 1 app design. Further competitor analysis helped the team implement relevant improvements to their UX and UI and, as a result, grow user satisfaction and decrease the number of negative comparisons to Competitor 1.