San Francisco, CA — 2018 — Today, Instreamatic and music streaming platform Audiomack announced a partnership that will enable Audiomack to utilize Instreamatic’s innovative AI-powered “voice era” technology to deliver and measure voice-activated ads across the Audiomack native iOS and Android mobile apps. Listeners will be able to interact with less than 10-second ads by voice command, responding with a request for more information, open a webpage, call a company, download an app, or simply skip the ad and resume listening to music.
“Use of voice-activated ads by on-demand audio services, podcasters, broadcaster streams and others provide a much better user experience and higher conversion rates and ROI for advertisers due to the extremely high levels of engagement. An important added benefit for publishers is the significant lift to the value of ads and overall revenue” says Stas Tushinskiy, CEO at Instreamatic.
Global clients of Instreamatic are already benefiting from voice-activated advertising, with recent campaigns delivering engagement rates above 20% and “interest ” rates over 3%, well beyond traditional audio ad performance.
Dave Edwards, VP Brand Partnerships at Audiomack said “We have been unable to find a good use case for implementation of traditional, one-way audio ads, due to their low CPM’s, length, and lack of interactivity. Instreamatic’s brief, interactive, two-way audio ads are the first approach to this medium offering a potential pathway to profitable and worthwhile audio advertising for our platform, and we’re excited about the potential of the technology.”
Audiomack is a direct-to-fan, unlimited sharing platform for artists, labels, and creators, and an ad-supported free music discovery platform for music fans. Audiomack specializes exclusively in the genres that matter to Millennials and Gen-Z consumers; Hip-Hop, Electronic, and Latin music.
Founded in 2013, Audiomack reaches over 5 million monthly active users (MAU) and has audience in the US, UK, Latin America,and other global markets. Audiomack iOS and Android apps can be downloaded for free in the app stores.
Instreamatic.ai is a voice-activated ad platform utilizing voice AI technology. The company provides an end-to-end solution for managing, measuring and monetizing voice-activated advertising including a programmatic Ad Exchange for assisting clients with advertising sales.
Founded in 2014 with services focused on digital audio and ad sales, the company shifted its focus to establishing the first voice-activated end-to-end solution for digital audio publishers and marketers. The company is headquartered in San Francisco, CA.