Case Study: Voice Marketing Drives 20%+ Engagement for a New Product Category

Instreamatic had the opportunity to run a Voice Dialogue Ad campaign for Cherry Home, for which their target customers are the family members with senior parents, who benefit from the peace-of-mind and time-saving that Cherry Home provides them, who would be the primary purchase decision-maker.

Here’s a sample of the ad creative that ran with the campaign:

First Dialogue

Introduction teaser

Hello, this is Cherry Home, and this is an ad you can speak with, just wait for the tone to respond. Sometimes parents and loved ones need care when we’re not around, and hiring a caregiver just costs too much. Cherry Home helps you care, from anywhere. Let me know if you want to learn more.

Response if interested

Cherry Home wall-mounted devices recognize behavior and activity and can tell you if something doesn’t seem right. You will receive daily activity summaries letting you when your loved one got out of bed, whether they had visitors or left the house, and even if they ate their meals. Nighttime summaries will inform you how many times they woke up, and if they left the bedroom. Cherry Home spots emergencies such as people wandering off at night or falls in real-time. We will send alerts 24/7 and would even call 911 if the person needs help. I’m opening cherryhome.ai for more information. Please give us a call to receive a free consultation

If not interested

Thanks for letting us know our caregiving solution isn’t relevant to you and yours right now. If you have friends that are caring for family members, we invite you to tell them about Cherry Home. Our solution enables seniors to live independently at home while giving peace of mind to their families. Visit cherryhome.ai for more information.

Response to Strong No

I understand that ads can make us all crazy. We just want to let you know how to care for your loved ones and not pay tens of thousands of dollars in medical bills.

Response if silence

Seems like there’s no one there. I’ll try again later.

Second Dialogue with users who were interested

Introduction teaser

Hello. This is Cherry Home, a senior monitoring system that helps you care for your loved ones when you’re not around. Did you know that if an ambulance arrives within 5 minutes after a person experienced a critical condition there’s an 86% chance that everything will be fine? But how do you know if there’s an emergency at home when you’re not around? Say Yes if you want to know how?

Response if interested

Great. Cherry Home wall-mounted devices monitor movement in the home and interpret behavior of your loved ones to provide insights so you will never miss an emergency and stay aware of potential risks. Cherry Home spots emergencies such as people wandering off at night or falls in real-time. We will send alerts 24/7 and would even call 911 if the person needs help.

Cherry Home makes caregiving easier by checking on your loved ones anytime, from anywhere. Give us a call to receive a free consultation. We just initiated a phone call. Tap on the screen to confirm.

If not interested

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Second Dialogue with users who were not interested

Introduction teaser

Hello there. It’s Cherry Home following up. We just wanted to let you know that our senior home care monitoring service may save your life when you’re alone. We all hear those stories of how a heart attack can take people’s lives at a young age. If something happens to you, Cherry Home will immediately send a notification to your family members and even call 911. Do you want to learn more?

Response if interested

Great. Cherry Home wall-mounted devices recognize behavior and activity and can tell if something doesn’t seem right. Now your designated family member can keep informed of potential risks and will never miss an emergency, while being un-intrusive and respecting your privacy. In case of an emergency, Cherry will send alerts 24/7 and would even call 911 if you need help. First month is free.

If not interested

Good to know. Thank you for your time. We won’t bother you again.

The results

21%

Voice Engagement Rate

5.2%

Changed their mind from not interested to interested after a new message

$11.70

Cost per phone call

The Voice Era is here and Instreamatic is here to help innovative technology startups like Cherry Home in getting a leg-up by providing an end-to-end Voice Marketing campaign solution — let us show you how you can get the biggest bang for your marketing buck by joining the Voice Era today!

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