Intel x dentsu x Instreamatic Campaign Named Finalist for AdExchanger’s 2024 Awards

Intel campaign, in partnership with dentsu and Instreamatic, has been named a finalist in the prestigious Innovation in Audio Advertising category for AdExchanger’s 2024 Awards. This recognition highlights the groundbreaking work done by these two companies, showcasing their use of Instreamatic’s personalized AI-generated audio ads to push the boundaries of audio advertising.

The campaign, which harnesses AI technology to deliver personalized, interactive audio experiences, represents a significant leap forward in how brands can engage audiences with the use of AI. The campaign explored the potential of contextual audio ads to enhance ad effectiveness, and the results were impressive. By leveraging Instreamatic’s AI technology, Intel achieved a 12 PPT increase in brand awareness and an 18 PPT improvement in purchase intent compared to standard audio ads. Additionally, the campaign saw a 22 PPT boost in brand favorability, showcasing the effectiveness of AI-driven, personalized advertising in connecting with audiences.

We are anticipating the final results but the finalist position is a win already.

For more details on the awards, check out the full announcement on AdExchanger here.

Fingers crossed for the big win!