Dialogue advertising drives actual engagement as listeners are in dialogue versus monologue with the brand
AdVibe — a voice AI platform to manage and measure dialogue advertising.
Research and case studies suggest that virtually all listeners that engaged with dialogue ads in any way will recall your brand. Listeners that indicated interest and received the 2nd audio component (voice AI response) and target action become highly engaged with the brand and are most likely to enter the purchase funnel.
38% of consumers have found voice ads to be less intrusive than traditional ads and 39% believe the ads are more engaging
“This is a sea change for audio advertising, which has traditionally lacked the equivalent of the click metric that made visual advertising such a successful medium for decades.”
Olga Simanova, Infiniti Cars.
of total listeners engaged in a voice dialogue with the brand
of that audience also engaged in a second conversation
of listeners who declined initial offer changed their mind after the second dialogue
Higher ad recall rate over audio ads
The same word spoken by users could lead to absolutely different “intents” within various ad campaigns.