New creative approach to branding and performance-focused ad campaigns
AdVibe — a voice AI platform to manage and measure dialogue advertising.
Research and case studies suggest that virtually all listeners that engaged with dialogue ads in any way will recall your brand. Listeners that indicated interest and received the 2nd audio component (voice AI response) and target action become highly engaged with the brand and are most likely to enter the purchase funnel.
38% of consumers have found voice ads to be less intrusive than traditional ads and 39% believe the ads are more engaging
Every day our platform learns more and improves in understanding consumers
“intent” in the context of each and every ad campaign.
Introducing Continuous Dialogue Marketing
“This is a sea change for audio advertising, which has traditionally lacked the equivalent of the click metric that made visual advertising such a successful medium for decades.”
Olga Simanova, Infiniti Cars.
19%
of total listeners engaged in a voice dialogue with the brand
45%
of that audience also engaged in a second conversation
5.5%
of listeners who declined initial offer changed their mind after the second dialogue
IKEA and Wavemaker Case study
7.68%
Engagement Rate
3.1%
Interest Rate
30%
Higher ad recall rate over audio ads
We know the difference
The same word spoken by users could lead to absolutely different “intents” within various ad campaigns.
Our AI Core analyzes ad creatives and consumer responses to learn and understand the specific words and phrases that are unique for each campaign. We boost the level of response and engagement to the benefit of the advertiser.
Tier 1 Brands recognize the value of dialogue with their audience
Samsung
HP
IKEA
OMD
Mindshare
Hakuhodo
Alfa Bank
Tinkoff
Publicis Groupe
Storytel
Mazda
CarPrice
Want to say
Write us an e-mail via the form,
or just send us an e-mail directly at
go@instreamatic.com
Address
600 California Street, 11th floor,
San Francisco, CA 94108